The New Look of BFEE
Over the past three months, the Batavia Foundation for Educational Excellence has been involved in the process of updating its visual identity. One of the primary goals was to create a logo that incorporates the Foundation’s special characteristics and mission (to partner with BPS101 and the community to achieve educational excellence) through symbolic design elements.
To create the actual logo, BFEE enlisted the help of the creative agency Rule29, which is based in Geneva, Ill., and owned by BPS101 parents Justin and Sarah Ahrens.
“The Rule29 team did an outstanding job capturing our vision,” said Cara Newkirk, BFEE member and marketing committee chair. “We couldn’t be happier with the final product.”
The new logo includes a torch, an icon widely associated with academics, to symbolize the foundation’s passion for all students within Batavia Public School District 101. The torch’s base is styled to represent a shield, which visually connects to BPS101’s logo. The color of the new logo also complements the District logo.
Two versions of the logo were created. One with the organization name spelled out and one with just the acronym for use in smaller spaces.“We feel great about the new look,” said Newkirk. “The focus of our branding strategy is on unity and connection with BPS101 and the community, and building on the strong history we already have.”
Our Chair, Jan Wright, presented at a recent Batavia PechaKecha event. Below is the video she presented, giving information about the Batavia Foundation.